“Life in a Day” is the title of the first film that was completely edited with uploaded videos to YouTube. A small revolution for film culture. The interesting thing about this project is that all videos that were used to edit the film had a simple but emphatic directive: they should represent a snapshot of everyday life of anyone who would like to participate in this great project, with the pattern that had to be recorded on July 24, 2010.

So in early July 2010, YouTube made a call to which about 80,000 thousand people responded, who recorded this little snippet of life resulting in 4500 hours of footage. Those involved in this mammoth project were no others than Oscar winners Kevi MacDonald and Ridley Scott, mastermind behind some of the most iconic movies of our generation: Bladerunner and Alien.
“Life in a Day” takes us into a personal world as seen from the subjective viewpoint of each participant who –through Kevi MacDonald- leads us on a journey around the world. Peru, Ghana, India and the Philippines are just some of the many scenarios that serve to tell an individual story and become part of incredible social panopticon that captures that vague and abstract concept of “present”. Therefore, what most interested the makers of this film was to show the reality that usually gets out of hand in a culture focused towards the future and dominated by the sweet and seductive illusion constructed by the media image.
Heloise Battista
A film that pushes you to think and that encourages you to explore the far corners of the world. Rent apartments in Marrakech and be inspired by the reality of one of the world’s richest cultures.
Translated by: Maria
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